Pradeepa :: Blog


January 09, 2009

Steps on how to install Windows Vista using a USB pen drive.
1. Format the USB flash memory drive to FAT32 file system

Run CMD.EXE and type the following command. Note: This set of commands assumes that the USB flash drive is addressed as “disk 1?. Double check that by doing a list of the disks (type “list disk”) before cleaning it).

  1. diskpart
  2. select disk 1
  3. clean
  4. create partition primary
  5. select partition 1
  6. active
  7. format fs=fat32
  8. assign
  9. exit
2. Copy Windows Vista’s DVD ROM content to the Flash Drive

Type in command to start copying all the content from the Windows Vista DVD to your newly formatted high speed flash drive.

  • xcopy d:\*.* /s/e/f e:\

3. Setup your computer BIOS to boot from USB Drive

4. Install Windows Vista from flash memory drive

Keywords: bios, flash drive, usb, vista, windows

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January 08, 2009

USB Ophcrack: Ophcrack is a free Windows password cracker or Windows Login Password Recovery tool that uses rainbow tables to retrieve Windows login passwords from password hashes. The tool is available in two versions (Vista Ophcrack and XP Ophcrack). In the following tutorial, we explain how to create an All In One USB Ophcrack flash drive from both versions. This bootable flash drive utility can then be used to recover, reveal or crack both Windows XP and Windows Vista login passwords.

How to Boot Ophcrack from a portable USB flash drive:

Having Ophcrack for Windows Vista and XP on a USB thumbdrive can come in handy for those who may have lost their Windows admin or user Login Password and need to quickly recover a lost Windows password.

Ophcrack running from a USB flash drive:

USB Ophcrack flash drive creation essentials:

  • Windows Computer (Windows XP or Vista)
  • 1GB or larger portable flash drive (USB stick)
  • USBOphcrack.exe

How to Create a bootable Ophcrack flash drive:

  1. Download the HP USB format tool and format your stick using a Fat32 file system
  2. Download and launch USBOphcrack.exe , extracting to your PC (contents are extracted to a directory called USBOphcrack)
  3. Click USBOphcrack.bat from the USBOphcrack folder on your computer, and follow the onscreen instructions. Note that the ISO downloads, USB conversion and installation to your flash drive will take some time.
  4. Reboot your PC and set your system to boot from the USB device

If all goes well, you should be booting from the USB stick into a mini Linux environment. Ophcrack is launched automatically after the system has booted. You should now be able to recover both Windows XP and Windows Vista login Passwords using this single USB tool.

 

 

Keywords: flash drive, Linux, Ophcrack, USB

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December 29, 2008

How can you get more visitors to your website?

This is the question all webmasters need an answer to.

The most important and inexpensive strategy is to rank high for your preferred words on search engines in organic searches. Prepare your webpages for optimal indexing. The idea is to help the search engine by giving enough clues as to what your webpage is about.

1. Write a descriptive Page Title for each page ofnot more than 8 words.

2. Write a Description in a sentence or two and Keyword META tag.

3. Include your keywords in header tags H1,H2,H3.

4. Use keywords in hyperlinks.

5. Make your navigation system search engine friendly.

6. Submit your webpage URL to Search Engines.

7. Fine tune with search engine optimization.

8. Promote your local business on the internet.

9. Submit your site to Key Directories like DMOZ, Yahoo etc.

10. Begin a busines blog.

11. Publish an Email Newsletter.

12. Include a "Signature" in your Email programs.

13. Send offers to your visitors and Customers.

14. Promote your site in Online Forums and Blogs.

15. Ask visitors to bookmark your site.

These will get you started but there are many more ways to extend this. To effectively market your site, you need to spend some time adapting these strategies to your own market and capacity.

Enjoy Laughing

 

 

Keywords: blog, meta tag, search engine, traffic, visitors, webmaster, website

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November 06, 2008

India, a third world country growing at the speed of a weed is still faced with lots of complexities in life. The country doesn’t know where to go, it is driven by the world superpowers in their quest for growth. Since the world largest economies are facing troubles in growth within their own regions, they are trying to profit from India which in one way is good for the country but also has its own disadvantages. India has largely become a country growing on the base of a service industry with not much of manufacturing and product development.

What do we need to make it a superpower ?

  • Education is the starting point for the development of any country. We need to improve a lot on basic school education up to class XII. Govt. can do this by giving extra benefits to poor people and encourage them to send their children to schools. By providing Free education to all up to class X. We should also improve the level of education in private schools which will lead to the pass of education wealth to Govt. schools and schools in poor regions of the country. Private schools should be given benefits only if they help other Govt. Schools in backward regions to improve the education system.
  • Brain Drain has been a major problem in India since decades. We should encourage industries to grow within India and provide them with extra benefits to retain our best and brightest brains within the country and help in the development of India rather than working for hefty $$$ they make in other countries.
  • Indian Govt. always try to focus on big cities and provide all the best facilities, however our growth is not just limited to big cities, we have to go to the root of the problem i.e. our backward regions and villages. Basic Infrastructure for necessities like water and electricity is a major problem in these areas. A country can’t feel proud if people in some corner of the country can’t even get clean water to drink.
  • There is a need for smart and educated people to take over leadership and control and work hard for creating new ways to improve the lives of common people. India is in an immediate need for entrepreneurs who can research, build our own products and make India self dependent by saving lots of foreign reserves which can further lead to country’s rapid growth.
  • We need to improve our income tax system by governing and a proper check on incomes. There is a need to increase tax on individuals who earn fat pay packages and are at the top 5% of all the citizens list and a tax benefit relief for those who are in bottom 20%-25% of the ladder.
  • Health care system in India is one of the worst in the world. We can’t expect an excellence in development as a country if our people are not fit to live and survive.  Govt. needs to improve this system by providing health care facilities at cheaper costs to people or may be free to people who can not afford it in a much better and organized way. It is also a responsibility of every individual to take care of themselves and keep our country and neighborhood clean which can lead to an healthy environment.

Since India is a diversified country with many religions and many different languages, I personally feel that all the above can only be done if we get together, forget our state boundaries, religions and caste and work hard to make our future generations proud of this country.

JOIN ME IN THIS EFFORT BY WRITING YOUR COMMENTS TO THIS POST.

QUEST TO MAKE INDIA A SUPERPOWER.

Keywords: education, healthcare, india, superpower

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September 13, 2008

Rahul Malik | September 12, 2008

Given all the hype and hoopla surrounding India in recent days, it is always interesting to listen to people questioning the view that India has arrived. Some people I came across concluded that despite progress, the current euphoria over the economy and stock markets is unjustified and there is no conclusive evidence to suggest that economic growth in India has entered a ‘take-off’ stage.

They prepared a report which specifically compares the growth record of India with China and points out the following:

·         Since 1990 China has been growing at 9.0 per cent per annum, while India has delivered 6.2 per cent.

·         Till 1985, India on a per capita basis was actually wealthier than China, but today China is double India’s level.

·         In the area of trade, India and China were at roughly the same level of exports/GDP till the mid 1980s, but today China has an export share of nearly 40 per cent compared to 20 per cent for India and accounts for nearly 8 per cent of world trade compared to less than 3 percent for India.

·         Using urbanization as a proxy for industrial development they point out that in the 1960s, both India and China had over 80 per cent of their population living in rural areas while today in China this is below 55 per cent(despite no improvement till 1978) compared to 70 per cent in India.

 

It basically pins the blame for the poor relative record of India, to its economy being the most regulated, protected and subsidized in Asia.

Highlighting valid concerns on the effective tariff rate, fiscal deficit and low domestic savings rate, it makes the case that not enough has been done to fundamentally change India’s growth trajectory. It questions how significant is the relocation of service sector jobs to India by multinational corporations.

It is almost as if having made money in China, investors feel compelled to look for the next big thing, similar to equity investors moving down the quality curve once established stocks have had a big move.

While I do not fully agree with this report, it throws up some interesting questions.

Can India really grow at 8 percent over the next decade? This is the critical issue in my mind.

We don’t have to match China’s 10 per cent, even near 8 per cent if sustained for a decade and more will be sufficient to transform the economic landscape and deliver 30 per cent per annum corporate earnings growth.

But the question on every sceptic’s mind will be why is this not like 1994-97, when the economy delivered three years of 7.5 per cent per annum growth only to stumble thereafter, or 1988-91 when we had three years of 7.6 per cent growth ending in a FX crisis.

There was great hope then also about India having entered a new growth trajectory, but it was not to be. What makes things different this time?

I would like to highlight some differences which I think make this growth phase more sustainable (I hope so J)

  1.  First, unlike the previous boom periods, the significance of software and IT services is far greater today and they alone add more than 1 per cent to GDP growth. Their importance will only increase, and we have other sectors like pharmaceuticals, textiles and possibly autos/components poised to replicate the software wave.
  2. The mindset of Indian industry is vastly different today, compared to 1994-97, manufacturing is far more competitive and many companies have the desire, skills and cost structure to go global. In earlier periods, industry was by and large totally India centric in thought and ambition and had really no idea of their global competitiveness. Today exports is a viable growth alternative/strategy for many companies effectively multiplying their addressable markets many fold.
  3. The financial health of corporate India is far better today, leverage is down, industry is free cash flow positive and interest costs have collapsed. Companies are a lot more disciplined about capital budgeting and capex.
  4. The degree of economic freedom (strongly correlated with economic growth) in the country has improved significantly. In almost every sector, the extent of government regulation has declined and intensity of competition increased.Even in the fast growing services arena, be it telecom, banking, insurance or even tourism/aviation the extent of competition, efficiency and private sector participation has increased dramatically.
  5. The network effects of inter-linking India, be it through the mobile revolution and rising telecom density or through the national highways program, will it be a big boost to economic growth with significant multiplier effects.
  6. Entrepreneurial spirit is far more vibrant today, venture capital/private equity is actually available and start-up activity is being provided a fillip with the wealth creation demonstrated by first generation entrepreneurs in IT/pharma.
  7. There is today far greater accountability in the financial system, banks have cleaned up their books, are more disciplined in lending and have legal recourse. The drag on the system through willful corporate default and large NPA accretion will reduce.
  8. There is a clear trend of a reverse brain drain beginning to manifest itself. While still early this could be hugely positive were it to continue gaining momentum. Do not underestimate the impact this phenomena had on accelerating growth in Korea/Taiwan and now China.
  9. While the current state of infrastructure is still abysmal and a clear constraint on growth, a clear template is now available in most sectors (roads/ports/ power/airports) on how to proceed with private sector participation, very different from the mid-90ss. Massive infrastructure investments in these areas should be around the corner.
  10. While the issues crowding out and rising interest rates may reappear with strong economic growth, the country today has far greater access to foreign capital be it through FDI or portfolio flows (debt and equity).

Undoubtedly the poor fiscal situation and lack of progress on health and education are areas of concern and need to be addressed on a war footing, but that is why 8 per cent is the best we can hope for.  Laughing BOOYAH

Keywords: india booming

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Word of the terrible hurricane that struck Galveston, Texas, on Sept. 8, 1900, reached Minneapolis Tribune readers on Sunday, Sept. 9. The scale of the disaster was made clear to readers two days later in this eyewitness account on page one. The word “hurricane” is used just once; “tempest” and “storm” were evidently the preferred terms for the nameless killer:

CITY IS WIPED OUT

Waters of the Gulf of Mexico Submerge and Tor-
nado Levels Galveston, Tex., and Sweep Over
Mainland as Far as Houston.

DEATH INSIDE; DEATH OUTSIDE

Whole Families Are Either Killed Like Rats in a
Trap or Are Swept Away by the
Angry Waves.

SOLDIERS DIE AT POST OF DUTY

Nearly a Whole Command of United States Soldiers
Meet Death – Five Thousand Persons May
Have Been Lost.

By Wire from Houston, Tex., Sept. 11

Richard Spillane, a well known Galveston newspaper man and day correspondent of the Associated Press in that city, who reached Houston yesterday after a terrible experience, gave the following account yesterday of the disaster at Galveston:

“One of the most awful tragedies of modern times has visited Galveston. The city is in ruins and the dead will number probably 1,000. I am just from the city, having been commissioned by the mayor and citizens’ committee to get in touch with the outside world and appeal for help. Houston was the nearest point at which working telegraph instruments could be found, the wires, as well as nearly all the buildings between here and the Gulf of Mexico, being wrecked.

“When I left Galveston, shortly before noon yesterday, the people were organizing for the prompt burial of the dead, distribution of food and all necessary work after a period of disaster.

“The wreck of Galveston was brought about by the tempest so terrible that no words can adequately describe its intensity and by a flood which turned the city into a raging sea. The weather bureau records show that the wind attained a velocity of 84 miles an hour, when the measuring instrument blew away, so it is impossible to tell what was the maximum.

 

Galveston rubble
The storm surge of the nameless hurricane reduced much of Galveston to rubble – and left thousands dead. (AP photo)

 

“The storm began at 2 o’clock Saturday morning. Previous to that a great storm had been raging in the gulf and the tide was very high. The wind at first came from the north, and was in direct opposition to the force from the gulf. While the storm in the gulf piled the water upon the beach-side of the city, the north wind piled the water from the bay on the bay part of the city.

“About noon it became evident that the city was going to be visited with disaster. Hundreds of residences along the beach front were hurriedly abandoned, the families fleeing to dwellings in higher portions of the city. Every home was opened to the refugees, black or white. The winds were rising constantly and it rained in torrents. The wind was so fierce that the rain cut like a knife.

ENTIRE CITY SUBMERGED.

“By 3 o’clock the waters of the gulf and bay met, and by dark the entire city was submerged. The flooding of the electric light plant and the gas plant left the city in darkness. To go upon the streets was to court death. The winds were then at cyclonic velocity, roofs, cisterns, portions of buildings, telegraph poles were falling and the noise of the winds and the crashing of buildings were terrifying in the extreme.

The wind and water rose steadily from dark until 1:45 o’clock Sunday morning. During all this time the people of Galveston were like rats in traps. The highest portion of the city was four to five feet under water, while in the great majority of cases the streets were submerged to a depth of 16 feet. To leave a house was to drown. To remain was to court death in the wreckage.

“Such a night of agony has seldom been equaled. Without apparent reason the waters suddenly began to subside at 1:45 a.m. Within 20 minutes, they had gone down two feet, and before daylight the streets were practically freed of the dark waters.

“In the meantime the wind had moved to the southwest. Very few if any buildings escaped injury. There is hardly a habitable dry house in the city. When the people who had escaped death went out at daylight to view the work of the tempest and the floods they saw the most horrible sights imaginable. In the three blocks from Avenue N to Avenue P, in Tremont street, I saw eight bodies. Four corpses were in one yard.

“The whole of the business front for three blocks in from the gulf was stripped of every vestige of habitation, the dwellings, the great bathing establishments, the Olympia and every structure were either carried out to sea or its ruins made into a pyramid in the center of the town, according to the vagaries of the storm.

GREAT STRUCTURES SUFFER.

“The first hurried glance over the city showed that the largest structures, supposed to be the most substantially built, suffered the greatest. The Orphans’ Home, Twenty-first street and Avenue M, fell like a house of cards. How many dead children and refugees are in the ruins could not be ascertained.

“Of the sick in St. Mary’s Infirmity, together with attendants, only eight are understood to have been saved. The Old Woman’s Home, on Rosenberg avenue, collapsed; the Rosenberg school house is a mass of wreckage. The Ball high school is but an empty shell, crushed and broken. Every church in the city, with possibly one or two exceptions, is in ruins.

“At the forts nearly all the soldiers are reported dead, they having been in temporary quarters which gave them no protection against the tempest or the flood. No report has been received from the Catholic orphan asylum, down the island, but it seems impossible that it could have withstood the hurricane. If it fell, all the inmates were no doubt lost, for there was no aid within a mile.

“The bay front from end to end is in ruins. Nothing but piling and the wreck of great warehouses remain. The elevators are damaged by the water. The life saving station at Fort Point was carried away, the crew being swept across the bay, 14 miles to Texas City.

 

Gresham House
The Gresham House, center, now known as Bishop’s Palace, was relatively unscathed amid the debris. Sacred Heart Catholic Church, at right, was heavily damaged. (AP photo)

 

“I saw Capt. Haines yesterday and he told me that his wife and one of his crew were drowned. The shore at Texas City contains enough wreckage to rebuild a city. Eight persons were picked up there alive. Five corpses were also picked up. There were three fatalities in Texas City. In addition to the living and the dead, which the storm cast up at Texas City, caskets and coffins from one of the cemeteries at Galveston were being fished out of the water there yesterday.

How many more corpses are there will not be known until the search is finished. The cotton mills, the bagging factory, the gas works, the electric light works and nearly all the industrial establishments of the city are either wrecked or crippled. The flood left a slime about one inch deep over the whole city and unless fast progress is made in burying corpses and carcasses of animals there is danger of pestilence.

“Some of the stories of escapes are miraculous. William Nisbett, a cotton man, was buried in the ruins of the cotton exchange saloon, and when dug out in the morning had no further injury than a few bruised fingers.

“It will take a week to tabulate the dead and the missing, and to get anything near an approximate idea of the monetary loss. It is safe to assume that one-half of the property of the city is wiped out and that one-half of the residents have to face absolute poverty.”

Keywords: galveston, houston, hurricane

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May 15, 2008

I was challenged to provide 10 facts about learning that are scientifically proven and interesting for teachers. The problem I had was whittling it down to ten!

 

So here goes:

1. Spaced practice
Perhaps the most significant fact we know about learning, yet it is almost completely ignored by the 'curse of the course and classroom'. We learn through practice, little and often. Ebbinghaus proved it in 1885, and almost everyone in the learning profession has studiously ignored it for well over a century. Demster reported this sad state of affairs in American Psychologist (The Spacing Effect: A Case Study in the Failure to Apply the Results of Psychological Research, 1988). We forget things quickly and that the most effective way to prevent this forgetting is to practice at spaced intervals over time. Knowledge is easy to learn but hard to retain. Forget this and you condemn yourself to, at best to unnecessary effort in learning, at worst failing to learn much at all – the true story behind most learning effort.

2. Cognitive overload
This well know phenomenon is extremely common in teaching and training. A lack of understanding about how memory works leads to a lack of preparation of material in terms of size, order and engagement, leading to weak encoding, a lack of deep processing then poor retention and recall. Almost all courses are too long, present material in the wrong way and lead to unnecessary forgetting. Simplify to prevent cognitive overload.

3. Chunking
Perhaps the easiest and simplest piece of learning theory to put into practice. Chunking means being sensitive to the limitation of working memory. Less is more in learning and distilling, rather than enhancing, elaborating and creating lots of distracting noise, is a virtue in teaching. Unfortunately the ‘song and dance’ act in the classroom is often cacophonous.

4. Order
The order you learn things is critical to how they will be stored and recalled, yet education and training continues to jumble and confuse content. This is critical in language learning, science, maths and indeed, every subject. Learn things in the wrong order and you’ll end up having to unlearn.

5. Episodic and semantic memory
Once you understand that the things we learn are stored differently, i.e. we have different types of memory, then you’ll be more sensitive to the necessary differences in teaching. We still have far too much reliance on text (semantic) for subjects that need a visual (episodic) approach. You see this everywhere, from text heavy PowerPoints to whiteboards, manuals and hand-outs.

6. Psychological attention
Learning does not take place without psychological attention, so setting up classrooms and scenarios that inhibit attention, or distract from learning, is massively counter-productive. I fear that much so called ‘collaborative learning’ falls into this trap. Cramming 30 plus teenagers into a small, airless classroom is no way to encourage attention. There are at least 30 other human distractions, the windows and daydreaming to content with. The bottom line is that most learning is best done on your own or one-to-one.

7. Context
We know that recall is enhanced by learning in the physical context in which one is expected to perform. Yet most teaching is done in alien environments – classrooms ad training centres. We have plenty of proof that work-placed learning needs to be massively increased and non-contextual classroom teaching decreased.

8. Learn by doing
From William James and John Dewy through to Kolb and Schank, we’ve had a torrent of theory showing that we learn lots by doing, yet much teaching and training is locked into a over-theoretical, knowledge and not skills, model. There is a barely a subject around in schools ad training that wouldn’t benefit from a boost in experiential learning.

9. Understand ‘peer’ groups
The work of Judith Harris (The Nurture Assumption) will change the whole way you look at parenting and teaching. Her revolutioary scientific work showed that most books on parenting and teaching overestimate the influence of parents and teachers, and under-estimate the role of genetics and peer pressure. There are some real and practical steps one can take to avoid the obvious traps. These are largely ignored in education and training. Read the book.

10. Murder the myths
This is perhaps the most useful piece of scientific advice for teachers and trainers – dump the snakeoil techniques. These include learning styles, playing music while you learn, Brain Gym, left-right brain theories, NLP, stating the objectives at the start of a course…the list goes on.

Conclusion
Many teaching practices are in direct opposition to the psychology of learning. When it comes to education and training, the professions have doggedly chosen unproven pedagogy over prove psychology. This is why so little progress has been made, and why huge amounts of extra funding leads to such razor thin, marginal improvement. There are literally dozes of proven findings in the science of experimental psychology that are largely ignored. This is what the Bristol study I referred to in my Paxman piece is so worrying.

Keywords: learning, teacher

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May 13, 2008

Awesome video featuring Michael and Daler in Britain's got talent....

Keywords: awesome, Britain, talent, video

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May 12, 2008

Neeraj Trivedi is an unlikely role model for the thousands of young teenagers who're preparing to take their Indian Institute of Management exams.

Search for "fresh management graduates + entrepreneurs" on Google and an Indian website for start-ups is likely to pop up as the first result.

The site, www.startups.in, profiles the likes of Trivedi, true, but it's unlikely to set the hearts of a few hundreds who've set their sights on corporate jobs, beating for him. Trivedi, an alumni of IIM-Lucknow, works for the non-government organisation Pratham.

Yet, Trivedi is no longer the exception among IIM graduates. Every year, as over 1,800 students pass out of the hallowed walls of India's premier management institutes, at least a few are choosing to stay away from the big bucks placement offers that their peers take for granted.

A few of those, as is evident from www.startups.in, are turning entrepreneurs, some like Trivedi are turning to NGOs because "desh ke liye kuch karna hain  (I have to do something for the country)", as he says.

When Trivedi passed out of his alma mater in 2007, his deliberate career choice - he says he is probably earning just 30 per cent of what his fellow-grads make - couldn't have left his family unhappier. "Sitamarhi [a small district on the Bihar-Nepal border]," he admits, "may not be the most exciting location, but at least it provides me with inner satisfaction."

Like him, Deepak Dhamija, a graduate from IIM-Calcutta, opted to stay away from summer placements to work for Basics, an organisation in Vidarbha engaged in providing micro-finance to farmers. In B-school parlance, they now call this phenomenon OOPS (out of placement season).

Once, a placement dropout might have been considered maverick, but today their number is swelling as Ankur Gattani and Aditya Kumar, both from IIM-Calcutta, Hemant Bansal from IIM-Lucknow, Ankit Mathur, Satvik Upadhyaya and Nirmal Kumar from IIM-Ahmedabad, Dhruv Bhushan and Anubhav Jain from IIM-Indore set their own course to go chasing their dreams.

What's egging these youngsters on? What's causing the burst of entrepreneurial spurt in the campuses of these red-bricked management schools as they've turned to alternate options within the social sector, on online portals, in manufacturing units, or in consulting arms?

Why have these youngsters spurned tempting offers from the corporate world (and earned parental disapproval) to either start their own ventures, or listen to the drumbeats of their hearts?

Inspired by the likes of Trivedi and Dhamija, Aditya Kumar, a first-year-student at IIM-Calcutta, will intern this summer at an NGO called Solace in Assam's Kamrup district. His motivation? "In Assam and other North-eastern states, insurgency, terrorism and violence are major problems, as a result of which other burning issues are neglected."

The consequence has been a lack of development in the region. "Solace is an initiative to look at neglected aspects such as rural distress, lack of education and child labour," Kumar explains.

While a few are committed to ironing out social disparities, several more are testing the unchartered waters of start-ups and entrepreneurship. "It makes more sense to start my own venture and apply the B-school management techniques I've learnt in my own company rather than follow someone else's orders," says Hemant Bansal. Bansal is planning a manufacturing unit in the national capital region that will employ 50-100 workers to begin with.

If entrepreneurship was once a dirty word that conjured up images of personal greed, for IIM-Ahmedabad's Nirmal Kumar it represents a personal opportunity. He could have been one among those young bright graduates to bag stunning offers from major corporate houses.

Instead, he chose to start his own outdoor advertising company. The idea struck when he observed the thousands of passengers who were forced to spend time at railway stations where such hoardings had the best chance of catching their attention.

"There is a lack of innovation in the outdoor media and most people are losing out on customers' attention because they are not willing to move away from traditional media," he explains. "By setting up innovative advertisement boards and devices, an advertiser can get the best reinforcement for his product."

It wasn't innovation but numbers that inspired Ankit Mathur and Satvik Upadhyaya of IIM-Ahmedabad, Neha Juneja of the Faculty of Management Studies, Delhi, and a fourth partner to launch an online portal, www.aisapaisa.com, to provide simple access to credible and relevant information to retail investors on futures trading.

Elsewhere, Dhruv Bhushan and Anubhav Jain of IIM-Indore have already launched their online venture - a book building website called www.ourownbook.com. It's quite incredible, actually. The site provides its readers with a storyline that needs to be developed. Once the plot is complete, the story will be considered for print.

The site has already had 50,000 hits and 200 members have registered. Says Bhushan, "From completing a story, we plan to move into writing short stories, biographies and even films." So far, Bhushan and Jain have funded the venture through their own savings, but a massive expansion plan will require a fresh flow of funds.

Ankur Gattani, the only student from IIM-Calcutta's 2006-08 batch to opt out of the final placements, has initiated a portal called www.lifeinlines.com, and is the founder and CEO of Onelife Knowledge Services.

Currently in the test-run phase, the portal is being managed by Apex Division, an offshore software outsourcing company specialising in web design and development.

Is the money easy to find? Hardly. Even the confident Nirmal Kumar did not have it easy when it came to launching his outdoor advertising idea at Ahmedabad. Finance was his biggest constraint, and his humble background meant there was nothing to fall back on should he fail to find the initial capital.

Fortunately for him, an angel investor provided the push with Rs 20 lakh. "The response has been phenomenal and the venture will now be taken forward to four more stations in Gujarat, for which I am in talks with the Western Railways. I am also looking for a similar tie-up with the Gujarat State Road Transport Corporation," he says.

For the promoters of aisapaisa.com, money was never a concern. They knew the venture did not require a huge amount of capital since the information would be sourced and analysed by them.  Pooling in the money earned from their summer internships and collecting some from their families, the four decided on a unique model.

"We do not want to confuse the visitor on our website so we will not be accepting advertisements, and are confident of earning revenues through the services we provide," says Juneja. The venture has already procured a tie-up with a news channel and the National Stock Exchange for information.

"Other than live news that trickles in from the news channel, we will also provide market forecasts, market data, analysis of the day's stock movements and other self-analysed data on a minute-to minute basis every day," she says.

Upadhyaya insists that opting out of the placements wasn't a big deal considering they now have a chance to do what they love doing - trade on futures and help other retail investors do the same. The entrepreneurs are looking to emulate the Facebook social networking model of functioning where equity is offered at the right time. On the anvil are new modules to help the retail investor and a website in Hindi.

At the Indian School of Business, Hyderabad, Sanjana Rao and Pradeep Machieni have collected investments worth $150,000 for their nanotechnology company and are looking at raising another $10 million over the next couple of years.

On the other hand, thanks to a booming family business, Hemant Bansal of IIM-Lucknow does not feel threatened by a lack of funds. "I am looking for a private/equity investor while I plan to put in 20-30 per cent of the money. Even if I don't, I am sure I can manage the initial investment," he hazards.

These stories aren't entirely new to India's premium management institutes. In previous years too, students have displayed their appetite for taking business risks. Last year, Sreeram Vaidya-nathan decided to set up an entertainment lounge in Bangalore called Brewhaha. And even as he battles attrition, the quintessential manager is already planning six more Brewhahas across Bangalore, Hyderabad and Chennai.

Four IIM-A students last year started their own online venture, tenaday.co.in, to provide coaching for the CAT examination, which is the gateway to the IIMs and other, similar institutions.

"Management lessons help you take risks and build confidence levels," says another student at IIM-Kozhikode whose breakaway career includes making a directorial debut and launching his own film company.

Brave words, especially when ma and pa back home fail to understand the compulsions that egg these placement dropouts on. The result is a lonely life, especially when one's peers seem to rise effortlessly up the corporate ladder. "Sometimes I am filled with doubts," confesses Nirmal Kumar.

"But when I think about the future, I'm sure no other job will match my professional growth." Perhaps he should paint these words like a slogan on his outdoor hoardings - for he's hoping that when it comes to summer internships for the next batch of students, they'll turn to him rather than the multinationals to catch some of his contagious entrepreneurial spirit.

Keywords: enterprenuers, IIM, startups

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May 05, 2008

The man who wants to create a McDonald's-style chain of Indian-Chinese food insists there's a subtle difference between improvising and massacring a cuisine.

A little over four years ago, when Ashish Kapur quit his job as an engineer with GE, packed his bags and came back home from America, his parents were appalled. "No one in my family had been an entrepreneur till then, not even working in the private sector, everyone had been in government service," he says.

Worse, Kapur was to meet his prospective in-laws, out-of-work, sans even the economic security that family money can provide. "My wife married me when I was jobless," he chuckles, clearly savouring his tale as much as the crispy pork spring rolls on our table. Within three months of that eventful day, however, Kapur was in business, quite literally.

The first Yo! China outlet was on its feet in Delhi, all bright and shiny and dare we say plastic-y (in a McDonald's sort of way, clearly an inspiration). And Kapur was well on his way to creating a pan-Indian brand that would aspire to parallel the Big Mac - only it would serve up the "aspirational" Indian-Chinese to the aam janta; manchurian, chilli chicken, cliches and cornflour, (but also the relatively unheard of dim sums, of which the company has gone on to sell more than 10 million pieces in its four years, I am told ) packaged as contemporary fast food for everyone from the average Joe at the BPO to the multiplex-goer to a small-towner in Patna, where a Yo! China "store" has just opened, making it the only branded food outlet in that city.

Spice Route, the superb restaurant at the Imperial, New Delhi, has not been the first choice for this lunch. Ashish Kapur has, as expected, suggested, that we meet at his flagship Yo! China store. He tells me (later) that he eats there four times a week, takes his wife and kid out to the same and conducts business such as this out of its premises, and that he "honestly" does not feel the need to go anywhere else for Chinese food.

The cuisine is clearly his favourite but when he asks, "What is the difference between Yo! China and this (Spice Route)?" quite rhetorically, as if the answer could be nothing but "no difference", I almost choke on the water I am sipping.

Then, he adds, "If you say, 'ambience', I would have no issue. But if you say, 'food', I don't buy that." I try to gently point out that there is a (huge) difference between what we'll be eating here and the Yo! China fare I've sampled earlier (and only once not regretted) and jump into a huge discussion on cuisines, their migration, authenticity, organised food retail in India ("350 million people multiplied by three meals a day equals an opportunity of a billion meals") and so on.

This is a discussion that will finally end in Kapur conceding that yes, consistency can be a problem in a chain operation the size of Yo! China, that yes, he's actively tackling it, and that yes, his menu needs revision "very soon" since Indians have developed more sophistication in these four years than chilli chicken dunked in huge amounts of "gravy" would suggest. He invites me to future food tastings and it is a conciliatory note that we manage to strike. But first, the order.

"Let's order chilli chicken?" Kapur says, quite dead-pan. And then seeing my grin says, "You'd be surprised at how many people would still order that even in restaurants such as these." I acknowledge the truth of the matter but the Spice Route, which does a fine act of balancing the creativity of its chef (the redoubtable Veena Arora) with populism, does not have declasse dishes such as the above.

Not to be outdone, Kapur asks the waiter, "So, what do you have that's closest to chilli chicken?" The waiter must have heard that one before because he's quick to point out Kai Phirk Thai Dum, Thai-style, stir-fried chicken that turns out to be quite excellent.

Digging into it, I ask Kapur whether he gets upset at all when people deride Indian-Chinese that he's so successfully peddling (40 outlets, 12 cities, ambitious plans of taking Yo! China global in a McDonald's like fashion since there are no truly "global Chinese food chains").

He philosophises, "There's a difference between improvising and massacring a cuisine." By his complicated logic, massacring would involve the likes of sending ketchup sachets with, say, take-away pizza (or spring rolls?).

"Some Indian chains did that in the beginning. But you would notice Pizza Hut never does that," he says. "We also have a responsibility of educating customers, after all." Improvising, on the other hand, could mean a "sambhar cooked in a north Indian home" that may taste nothing like the original but would still find takers.

That's the equivalent of manchurian, invented in India and American chopsuey as we know it, neither American nor Chinese. It's a thin divide and Kapur clearly sees himself on the right side.

Our main course has arrived - in a break from Chinese, this is minced chicken with basil (Thai) and coconut-flavoured fish (south Indian). Kapur, still in a ponderous mood, says "Coconut is one of those difficult flavours." The other is garlic. What he means is that there is less mass acceptance for such flavours in his line of work (local sensitivities mean that there is a Jain-Chinese Yo! China outlet in Ahmedabad) and thus dishes obviously need to be tailored accordingly.

He admits that Chinese chefs whom he hires from the Mainland or centres such as Hong Kong are shocked by such tailoring required to suit Indian palates. "On the other hand, the world of food is increasingly getting globalised," he points out, "I was at a restaurant in Hong Kong, for instance, where they were serving naan with authentic Chinese food!"

Besides, Indian-Chinese is clearly the flavour of the moment. "We may deride it but the world over, people are consciously looking for its flavours." His dream of growing a McDonald's style chain in the next few years clearly has potential.

What's more, with Matrix India having recently invested in the company, the growth plan to take the brand "everywhere, anytime"- to airports, leisure complexes, home delivery (the fastest growing segment in food retail) - is well underway.

But such ambition can be punishing. Kapur sighs at the 14-18 hour days he needs to put in, says that his wife has banned all newspapers from his house on Sundays, and he certainly misses his days in America when his time was indeed his own.

"I didn't even have my boss' mobile phone number. People respected your leisure time and if something was to be discussed, it would be in office." In India, obviously, things don't work the same way and the biggest myth, Kapur says, is the fact that labour is cheap here because "for every one person who is supposed to work, you need to hire two more to ensure that!"

Our lunch is almost at an end now. The forks have been pushed away. Kapur, ever the gentleman, offers to pay. When I decline, he says, "Oh! But would you mind if I packed (the leftovers) and took this?" That's to give to the beggars on Delhi's roads and traffic stops. I nod.

As we step out, our guest touchingly confides a stray thought. "Once I gave some Thai red curry to a man on the street but wonder later whether he liked the flavour." We don't know if he did. On the other hand, the promised new flavours at Yo! China may find larger approval.

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